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ADVANCE REGISTRATION BEGINS FOR TRADE SHOW AT 2010 ALLTECH FEI WORLD EQUESTRIAN GAMES

10/12/2007

LEXINGTON, Ky. – The first opportunity to become a vendor at the 2010 Alltech FEI World Equestrian Games is officially underway. The World Games 2010 Foundation, the organization responsible for planning, staging, and conducting the 2010 Games, today announced that its Trade Show Advance Registration Deposit Program will begin on October 15th, 2007.

The advance registration program allows vendors to make an initial deposit, and secure priority status for selecting a final exhibit location on the Kentucky Horse Park grounds once plans have been finalized. Approximately 400 vendors from around the world will offer a variety of products, services, and information to more than 600,000 attendees.

The nearly 3,000 vendors who have registered with the World Games 2010 Foundation will receive information on October 15th, notifying them that the advance registration program has begun. Any and all interested vendors will be able to access the registration forms and deposit information on the 2010 Games website, www.feigames2010.org. There, potential vendors can download the program overview and registration forms. All forms must be completed and mailed to the World Games 2010 Foundation with the initial deposit payment. There is no set deadline for the deposit program.

“We have had hundreds of requests from businesses that want to be part of the 2010 Trade Show, which is why we are offering this program nearly three years before the Games,” said Foundation CEO Jack Kelly. “It allows potential vendors to secure their place on the list, as well as schedule their payments on booth spaces over the next three years.”

The initial deposit amount is $2,500.00 per booth space. Total prices per space are expected to be $12,500-$20,000 for the entire 16-day event. For more information about the advance registration program, potential vendors can contact the World Games 2010 Foundation staff, at tradeshow@feigames2010.org, or at 859-255-2010 ext. 236.

The 2010 Alltech FEI World Equestrian Games will be held September 25-October 10, 2010, at the Kentucky Horse Park in Lexington. The event, which is held every four years, will host the crowning of world champions in eight equestrian disciplines recognized by the International Equestrian Foundation (FEI). The Games have never before been held outside of Europe; nor have all eight disciplines ever previously been held together at a single site—both firsts that will be achieved at the Kentucky Horse Park. The 2010 Games are expected to have a statewide economic impact of $150 million. It is anticipated that more than 600,000 spectators will attend the 16-day competition.

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Media Contact:
Amy Walker
Office: 859-225-2010, ext. 235
awalker@feigames2010.org

For more information on the 2010 Alltech FEI World Equestrian Games visit www.feigames2010.org.